Louise Story

media consultant

Louise Story is a journalist, technologist, filmmaker and media consultant.

Previously, she was the Chief News Strategist and Chief Product and Technology Officer for The Wall Street Journal, overseeing The Journal’s news coverage strategy as one of the top four editors in the newsroom and also running the full product, design and engineering teams for the WSJ business-wide. She was the lead author of the Journal's Content Review, the sweeping review of its audience and content that helped the Journal accelerate its growth. Before that, Louise worked at The New York Times for 11 years in a variety of roles including helping to develop The Times’ digital strategy as a co-author of The Innovation Report and running its live video unit.

Throughout her career, Louise has reported on business and finance, and she was a leading reporter on the 2008 financial crisis. Her investigative reporting has uncovered three massive fraud cases that led to record legal settlements, and her work has been part of packages honored with numerous awards including from The Online News Association, Edward R. Murrow awards, Barlett and Steele awards, the Pulitzer Prizes and the Emmys.

She is an expert on the future of the news business (which she consults on), and race and money in America (the topic of her forthcoming book from HarperCollins co-authored with Ebony Reed and the subject she teaches on at Yale).

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