Anita Zielina

fondatrice e CEO Better Leaders Lab

Anita Zielina is the founder and CEO of Better Leaders Lab. She is also the board chair of the News Product Alliance (NPA) and a non-executive board member of the Austrian Public Broadcaster (ORF).

She was previously Director of Strategic Initiatives at CUNY’s Newmark J-School in New York City, where her team was responsible for all executive, entrepreneurial and professional development programs.

She has experience as a senior executive charged with driving digital transformation in several media organizations. At Switzerland’s NZZ Media group, she was Chief Product Officer and part of the executive management board. Before that, Zielina was deputy editor-in-chief at Stern, the German news weekly, and at Der Standard, a newspaper in Vienna, Austria.

She received an executive MBA from INSEAD in Fontainebleau, France and a Master in Law from Vienna University, Austria. Zielina is an alumna of the JSK fellowship at Stanford University, Palo Alto, California and a former fellow at the Reuters Institute at Oxford University, UK.

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